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SUBTERRAIN

 

Subterrain
Branding

 

Subterrain is a conceptual eco hotel connected to the up-and-coming underground Lowline park in the heart of New York City’s East Village. Subterrain represents nature in unexpected places. It is a combination of the man-mad and the ever-changing natural environment. It’s transformative logo is evocative of the interaction of life and movement in a constant transition above and below ground so commonly experienced in urban centers. In a city made of concrete with very little air to breathe, this collaboration, set in one of the least green areas of NYC, aims to reclaim space for the public good, and for the good of the environment. 

 
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